Running a successful food truck business is no easy feat, and you want to do everything you can to make sure that your company is around for years to come. Nowadays, simply mailing flyers out or posting them around town isn’t enough to garner interest in your business. Being active on social media platforms, like Twitter, Facebook, and Instagram, is critical for owners of mobile food trailers, but many don’t have the time or expertise it takes to really make these platforms work for them.
At Southern Dimensions Group, we are here to help you be the most successful food truck owner in town, which is why we offer a variety of custom mobile food trailers that are suitable for a wide variety of businesses. Check out a few of the benefits of hiring a social media manager for your food truck business and a few tips on how to improve your social outreach, then shop our online store!
3 Reasons You Should Hire a Social Media Manager
More Time to Focus on Your Expertise
As a concession trailer owner, you likely have a lot on your plate on any given day. Whether it is providing training for your staff or revamping your menu to showcase new, seasonal dishes, your duties probably don’t afford you a lot of free time. Trying to balance the responsibility of managing one, two, or three social media accounts only takes up your valuable time, and it can even be overwhelming for those who aren’t very tech savvy. Handing the reins over to a social media manager will provide you with more time to do what you do best — running a food truck.
Increase Your Brand Recognition
Aside from serving up mouthwatering dishes that your customers love, brand recognition is one of the biggest keys to success for food truck owners. If your social media presence is sparse or non-existent, then you have a lot to gain from hiring a social media manager. This person can not only set up and manage multiple social media accounts for your business, but he or she can interact with customers who comment or ask questions on your post. This allows you to get your name and brand in front of many people, and customers will appreciate that you are responsive to their posts.
Drum Up Business
Today, it seems like almost anything can be done online. You can order your groceries online and even adjust your home security or HVAC settings with the click of a mouse. For owners of mobile food trailers, the internet can be a powerful tool for drumming up business, especially with the assistance of a social media manager. They can provide the essential details your customers are looking for via social media platforms, such as your weekly route, your menu, and the forms of payment you accept. The easier your customers can find this information, the more likely they are to visit your food truck.
How to Improve Your Outreach Without Expert Help
Can’t afford to hire a social media manager? That’s ok! You can still run a successful food truck business while managing your own social media accounts. The following tips can help you increase your social media outreach without the help of an expert, and they don’t require a lot of time to do:
- Post regularly. Regular posts are important on social media. The more active you are, the more exposure you get. Many platforms give you the option to schedule posts, making it quick and easy to plan a week or month’s worth of posts.
- Add photos. People love photos, especially if they feel like they are getting an inside peek at your daily operations. Posting photos of your team in action, of fresh ingredients being prepped, and your food truck at community outreach events always make great posts,
- Hold contests. Everyone has a little bit of competitive spirit in them, and there is no better way to bring it out than with an old-fashioned contest. Giveaway contests will draw interest to your page, appealing to existing and new customers alike, and they can be a great way to drum up business.
Shop Mobile Food Trailers Online Today!
Searching for other ways to take your food truck business to the next level? Increasing your social media presence is great, but nothing compares to a brand new food truck. If your existing rig is not operating as well as it used to, or if it no longer suits the needs of your growing business, it might be time for an upgrade. Southern Dimensions Group prides itself on creating custom mobile food trailers, and we take great care to choose only the best equipment, finishings, and components while building a trailer. From incredible 30-foot BBQ competition trailers to 16-foot concession trailers, we do it all, and we are happy to help you find the right food truck for your needs.
Contact us today at 877-477-1657, or request your quick quote online now. We look forward to helping you!